For roofers · review reply service

One angry homeowner shouldn't tank a month of leads.

We write and post professional Google review replies for roofers — within 24 hours, in your voice. You stay on the roof. We handle the words.

24h
Response time
$149
Starting price / mo
100%
Human-reviewed before posting
The problem

Three ways your reviews are quietly losing jobs.

01

Silent 1-stars read as guilty.

Homeowners scrolling past a 1-star with no response assume you didn't show up for that customer — and won't show up for them either.

02

Defensive replies do worse damage.

"That customer is lying, we were on time" reads like the kind of guy nobody wants on their roof. People notice tone before facts.

03

Your 5-stars need replies too.

Unanswered positive reviews look like a shop too busy to thank happy customers. Google's algorithm rewards engagement; your neighbors see the gap.

How it works

Three steps. Then we take it from there.

1

Send us a Manager invite.

On your Google Business Profile. Takes about 2 minutes. We never touch your password, and you can revoke our access any time.

2

We write and post within 24 hours.

Every new review, good or bad. We learn your voice from your last 5 reviews and a 20-minute onboarding call.

3

You approve via Friday digest.

One email a week with everything we posted. Flag what you'd change; we fix it within an hour and learn for next time.

Sample responses

What we'd write for you.

Real-sounding, owner-voiced, roofer-specific. Not "Thank you for your feedback, we strive for excellence."

The review (1-star)
★ ☆ ☆ ☆ ☆

"Worst experience ever. Quoted $8k, charged $11k, and the shingles started lifting two weeks later. Avoid these guys."

What most roofers post: "This customer is lying. We never quoted $8k."

What we'd post
Hi Mike — I'm sorry the experience didn't match what we promised. The $3k change-order was for the additional deck repair we found after tear-off, but I should have made sure you understood that before we proceeded, and I didn't. The lifting shingles are covered under our 10-year workmanship warranty — I'd like to come back and make it right personally. I'll call you today. — Dave Henderson, owner
The review (5-star)
★ ★ ★ ★ ★

"Thanks for the great job. Will recommend."

What most roofers post: (nothing, or "Thanks!")

What we'd post
Thank you Linda — meant a lot to the whole crew. Glad we got the new ridge cap on before that cold snap last week. Tell Bill we said hi, and if anyone on your block needs the same work, $200 off for a neighbor referral. — Dave
Pricing

Month-to-month. No contracts.

First month is a free audit if you'd rather see the responses before paying.

Solo
$149/mo

For owner-operators with steady review volume.

  • Up to 20 reviews/month
  • 24-hour response time
  • Weekly approval digest
  • Voice-learning onboarding
Fleet
$449/mo

For multi-crew or storm-chasing operations.

  • Unlimited reviews
  • 4-hour response time
  • Weekly approval digest
  • Monthly sentiment report
FAQ

Common questions.

Is this AI writing the responses?
Partly. AI drafts a first pass; a person rewrites and approves every response before it gets posted. AI-only replies sound like AI — homeowners spot it instantly, and we don't want our name on those.
Who approves the responses?
We do, in real-time. You see everything we posted in the Friday digest. Optional rule: any 1- or 2-star can route to you for approval before it goes live.
What if I don't like a response you posted?
Tell us and we edit it within an hour (Google lets us edit replies after posting). We log every edit and use it to learn your voice. By month 2 you shouldn't need to flag anything.
Can I cancel anytime?
Yes. Month-to-month, no contract. Email us, we drop our Manager access on the way out, and you keep every response we ever posted.
Free audit

Find out what you've been missing.

Send us your last 10 reviews. We'll write the responses we would have posted — free, no commitment. You'll have them in about 24 hours.

Got it.

We'll pull your last 10 reviews and write the responses we would have posted. You'll have them in your inbox within 24 hours.

Heads up — sometimes our first email lands in promotions or spam. If you don't see anything by tomorrow afternoon, check there.